Olivia Backus

Work.

Different projects. Same curiosity.

Kindergarten students with painted hands on the enrollment flyerCampaign / StrategyKindergarten EnrollmentA multilingual enrollment campaign I planned and produced, built around the questions families were hesitant to ask out loud.106.5KYouTube viewsCurrent YouTube count69% of the channelPerry Township Schools district homepageWeb / Content / UXDistrict WebManaging a districtwide web presence means balancing accessibility, content strategy, and a whole lot of moving pieces across 25+ school and program sites.697K+page views in 28 daysAugust 17–September 13, 202625+ sites supportedPerry Township Schools district homepageInnovate program websiteWeb governance + supportKeeping 25+ Sites Moving in the Same DirectionTraining, audits, and day-to-day support so 25+ school webmasters can keep a decentralized website moving in the same direction.25+ sitesTraining, audits, and webmaster supportScrollCall dashboardProduct / UX / BuildScrollCallA social media governance tool I designed and built after running into the same content-operations problem at work. It is a working prototype.PrototypeDesigned and built. Not a launched product.People on a news set, the header photo on the district story tip formInternal communicationsCommunicating Across a 2,300+ Employee OrganizationA story tip form and a staff message, so people in 25 schools can send Communications the details we need when we cannot be in the building.Story intakeForm and the staff message that introduces itLeadership Academy presentation designCommunity engagement + program managementBuilding a Seven-Session Community ExperienceRecruitment, session materials, and a seven-session experience for a community program that shows people how the district works.Seven sessionsRecruitment through the close of the programStudents playing under a parachuteSocial strategySpotlightNominations, a review, Get to Know You graphics, and three recognition videos a month.3.7×recorded engagements vs. the earlier sampleSeptember 2024–March 2025 and September 2025–March 2026Students during a district storytelling shootSocial strategyFacebook StrategyWhat changed on the district Facebook page across two equal stretches of time, and how I use that to keep adjusting.+36.7%interactions vs. the 827 days beforeApr 3, 2022–Jul 7, 2024 and Jul 8, 2024–Oct 12, 2026A Southport graduate in a red gown, from a commencement storyWriting / EditorialNews + StorytellingDistrict features I report and write, so a person or a program makes sense to someone who was not in the room.FeaturesReported district storiesOpening Day video frameVideo / EditingVideo + ReelsShort district films I concept and edit, for stories that need motion more than a still.Idea to editShort films for district momentsStudent dancers on stage at Cultural ShowcasePhotography / StorytellingPhotographyA working photo library of district and community moments, so the storytelling does not have to borrow stock.319K+views on one storyCultural ShowcaseBack to School Guide coverDesign / BrandGraphic DesignGuides, decks, and print pieces that turn dense district information into something a family can follow.Print and decksGuides, presentations, and campaign piecesThe portfolio homepageDesign / BuildThis WebsiteThe portfolio is part of the portfolio. I designed it, wrote it, and built it.Custom buildDesigned, written, and built

Seen enough? Let’s talk.

oliviajbackus@gmail.comLinkedIn

“She does not simply create attractive materials; she considers how messaging, design, audience, and organizational goals work together.”