Olivia BackusCommunications, marketing, content, web and creative work
I connect the strategy to the story, and I know how to create all of the work, too.
Marketing, content, social, web, photography, video. I wear a lot of hats, and I've gotten pretty good at switching between them.
I like a good challenge, especially when there's room to get creative. And if the solution involves something I don't know how to do yet? Well, I guess I'm learning something new.
If it looks like my head is in the clouds....
There’s a good chance I’m mentally turning one idea into six more.
A few thoughts are visible at once and change one at a time. Tap, hover, or focus a thought to pause the rotation.
I have a system.It is mostly color-coded chaos.
I can fix this.A dangerous sentence.
How hard could it be?Historically, very.
There has to be a better way.And now I have opened Cursor.
Who is reading all this?Be serious.
Maybe I need a spreadsheet.I always need a spreadsheet.
01
A few numbers worth sharing.
- +110.1%Facebook comments827 days before employment, 827 days during. Comments on posts from each period.The comparison
- 697K+Website page views28 days, August 17–September 13, 2026. One analytics property.The website
- 106.5KVideo viewsDay in the Life of a Kindergartener. Current YouTube count.The campaign
02
What are you hiring for?
Different roles care about different things. Pick what you're hiring for, and I'll show you where I'd start.
Communicating Across a 2,300+ Employee Organization
How information gets from employees across the district into something people can actually use.
