Resume.

Communications & Marketing Coordinator

• Lead districtwide marketing and communications for 16,000+ students, 2,300+ employees and 25 schools and programs across social media, web, ParentSquare, email, print, photography, video, media relations and community outreach.
• Manage the district website and support a network of school and program websites in WordPress, overseeing content strategy, information architecture, usability, brand consistency and WCAG accessibility while training and supporting 25+ webmasters through audits, group training, documentation and one-on-one assistance.
• Lead district social media strategy and day-to-day content across Facebook, Instagram, LinkedIn, X and YouTube for a combined audience of 35,000+ followers, managing content planning, creation, scheduling, community engagement and performance analysis.
• Develop integrated campaigns across web, social, video, photography, print and family communications, including a kindergarten enrollment campaign that generated 138,000+ documented views and helped increase registrations from 275 to 1,036.
• Produce original photography, videography and visual storytelling for district campaigns, classrooms, graduations, athletics, student programs, leadership events and community initiatives; manage production from concept and shot planning through editing, captions and publishing.
• Design campaign creative, publications, social graphics, digital signage, advertisements, presentations, event materials and branded resources while maintaining district visual standards across audiences and platforms.
• Write and edit news stories, feature profiles, web copy, campaign messaging, scripts, newsletters, executive communications, press releases, media advisories and time-sensitive district updates, translating complex information into clear, audience-friendly content.
• Partner with the superintendent, district leadership, school administrators, educators, departments and community organizations to develop communications around major initiatives, leadership transitions, academic results, enrollment, facilities, employee recognition and community events.
• Manage media relations by coordinating interview requests, press events and supporting materials; prepare press releases, advisories, talking points, background information, photography and follow-up communications.
• Build and manage recurring district storytelling and communications initiatives, including Leadership Academy, student and staff spotlights, Career Connected Learning, Back-to-School resources, superintendent-facing content and community storytelling.
• Identify communication and workflow gaps and develop new systems, resources and digital solutions to improve how information, content and brand standards are managed across a decentralized organization.

Marketing & Customer Relations

• Supported marketing and customer communications for home-service brands spanning plumbing, heating, cooling and electrical services.
• Created social media content, graphics, promotional materials and customer-facing communications across digital and print channels.
• Supported brand and campaign execution while helping maintain consistent messaging across social media, customer communication and promotional touchpoints.
• Worked across both marketing and customer-facing responsibilities, providing direct experience connecting brand messaging, customer expectations and service experience.

Kickboxing Trainer

• Led trainer-guided kickboxing workouts, introduced first-time visitors to the format and adapted movements for different experience and ability levels.
• Conducted first workouts for prospective members, explained memberships and promotions and supported membership sales and retention.
• Used Zipwhip to communicate with members and prospects, schedule first workouts and maintain ongoing customer engagement.

Cosmetology + Client Services

• Built and maintained an independent client base while managing branding, marketing, scheduling, customer communication, referrals and day-to-day business operations.
• Used social media, word-of-mouth marketing and customer experience to attract clients, build loyalty and generate repeat business.
• Managed appointments, supplies, expenses and other operational responsibilities alongside creative client work.

• Created ScrollCall, a social media governance platform concept for organizations managing decentralized social media accounts across multiple schools, departments, locations or teams.
• Identified the concept through firsthand experience with the challenge of knowing which organizational accounts exist, who manages them, whether they remain active and whether they align with organizational standards.
• Developed the product concept, name, brand identity, information architecture, workflows and interface around account discovery, ownership, account health, brand resources, content creation and insights.
• Built a functional web prototype using AI-assisted development workflows, directing the product strategy, UX, interface, functionality and iterative refinement.
• Used the project to expand beyond traditional communications work into product thinking, systems design, UX, prototyping and web development.

See the live prototype→

• Own and operate a lifestyle and documentary photography brand focused on candid interaction, movement and visual storytelling.
• Manage client communication, session planning, contracts, scheduling, photography, Lightroom editing, gallery delivery, website content and social media marketing.
• Photograph couples, families, events and lifestyle sessions while developing a consistent visual style centered on cinematic, story-driven imagery.